Small business owners pour themselves into their businesses. We often start our companies for very personal reasons. If we’re lucky enough to beat the odds and stay open for more than a few years, our own name becomes synonymous with what we do. What we contribute. Who we are to our community. Now, coronavirus is greatly affecting how we usually get to express ourselves. Maybe the things we’ve always done best, the services we’ve always had to offer, are the very things we temporarily cannot do. But that doesn’t mean that we can’t show up for others, and maybe it even means that we now have a chance to show up for ourselves. So if you’re having a bit of an identity crisis at the moment, here are some observations I’d like to share with you.
Public speaking is an excellent way to gain visibility and credibility for your business. It’s also among one of the most feared activities for most people. But with practice, you might actually enjoy having the chance to share information that is genuinely helpful to others. I personally have a serious shy streak, and I used to hate public speaking. I had to consciously imagine swiveling a spotlight onto the audience, so I felt that the attention was on them. I then began to understand I was there to be of service to the audience, not an object for their scrutiny. Once I flipped that switch in my head, I’ve had a lot of really fulfilling opportunities to help other people. It just took some practice, so here’s what I learned:
Health plays a big role in our ability to show up in our businesses — not to mention life in general — so it was a pleasure to get some big questions answered by Sarah Cotten of Gut Instinct Wellness and Dr. Stephanie Stark of Blue Oak Clinic. Enjoy the show!
Today’s Dear Coach is about the discomfort of firing bad employees. Being a small business owner requires tenacity and a certain toughness. But that doesn’t mean that looking someone in the eye and taking away their livelihood is an easy action to take. I like to remind clients that an employee can be a good person and a bad fit. I personally have used what I call The “Three Strikes” Policy, and it helps to keep actions respectful and timely. Here’s what you can do: