Podcast & Resources

Dear Coach: The Why and How of Differentiation

July 19, 2021Stephanie RisingArticles

Chances are there are a lot of other companies that do what you do. Your marketing strategy should include the points of differentiation between you and your competition. This doesn’t mean that you have to aggressively call out the competition; but, you can definitely emphasize the things that make your company stand out. Things that may be unique to a business might include industry-specific certifications; length of time in business; customer service awards; innovative solutions; use of technology; highly trained, expert staff; continuity of personnel; service or product guarantees; and so forth. To help you think of ways to differentiate…

How to Create a Customer-Centric Culture

May 24, 2021Stephanie RisingArticles

https://anchor.fm/stephanie-rising/episodes/800-Miles-of-Nonprofit-Vision-with-Karrie-Kressler-e11gtis One unfortunate side effect of being a busy, successful company is that it’s easy to become so focused on the tasks at hand that we lose sight of our customer. If you want to be sustainably successful, you must create a customer-focused culture within your company. Let’s look at some ways to accomplish this. Creating a culture isn’t an “inverted pyramid” scenario. If you want to change or redirect the culture in your company, that comes from the top. Your employees need to know that you are as focused on the customer as you expect them to be. If…

Dear Coach: Building Trust

April 5, 2021Stephanie RisingBusiness, Business Coaching, Communication, Dear Coach, Local, Marketing, Small Business, Big Voices

Today we’re going to talk about the importance of trust. Building trust is fundamental to success in business (and life in general). The good news: The majority of what you can do to build trust is FREE. The challenge: It’s a mindset and a practice. So let’s take a look at some ways you can both break or build trust.

Dear Coach: How to Attract and Retain Talented Employees

March 1, 2021Stephanie RisingBusiness, Business Coaching, Communication, Dear Coach, Small Business, Big Voices

Let’s start with the new hire process, then dive into different types of benefits that are affordable for most small businesses. Some of us have been in business for so long we’ve forgotten what it’s like to be new. A new employee is likely unfamiliar with everyone else working in the company, they may be new to your industry, and they need to be shown where everything is, including the bathroom.

Dear Coach: Public Speaking

February 1, 2021Stephanie RisingBusiness Coaching, Coaching Session, Communication, Dear Coach, Marketing, Small Business, Big Voices

I thought I’d tackle a common cause of fear among business owners, and that’s public speaking. Most of us have financial goals for ourselves this year. As business owners, achieving those goals probably involves expanding our brand awareness. It’s tough to make money when not enough people know your business exists.

Dear Coach: The Why and How of Differentiation

How to Create a Customer-Centric Culture

Dear Coach: Building Trust

Dear Coach: How to Attract and Retain Talented Employees

Dear Coach: Public Speaking

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