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Author: Stephanie Rising

Home Articles Posted by Stephanie Rising

Dear Coach: The Why and How of Differentiation

Stephanie RisingArticles, , ,

Chances are there are a lot of other companies that do what you do. Your marketing strategy should include the points of differentiation between you and your competition. This doesn’t mean that you have to aggressively call out the competition; but, you can definitely emphasize the things that make your company stand out. Things that may be unique to a business might include industry-specific certifications; length of time in business; customer service awards; innovative solutions; use of technology; highly trained, expert staff; continuity of personnel; service or product guarantees; and so forth. To help you think of ways to differentiate…

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How to Create a Customer-Centric Culture

Stephanie RisingArticles

https://anchor.fm/stephanie-rising/episodes/800-Miles-of-Nonprofit-Vision-with-Karrie-Kressler-e11gtis One unfortunate side effect of being a busy, successful company is that it’s easy to become so focused on the tasks at hand that we lose sight of our customer. If you want to be sustainably successful, you must create a customer-focused culture within your company. Let’s look at some ways to accomplish this. Creating a culture isn’t an “inverted pyramid” scenario. If you want to change or redirect the culture in your company, that comes from the top. Your employees need to know that you are as focused on the customer as you expect them to be. If…

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Dear Coach - Building Trust Featured Image

Dear Coach: Building Trust

Stephanie RisingBusiness, Business Coaching, Communication, Dear Coach, Local, Marketing, Small Business, Big Voices, , , , , , ,

Today we’re going to talk about the importance of trust. Building trust is fundamental to success in business (and life in general). The good news: The majority of what you can do to build trust is FREE. The challenge: It’s a mindset and a practice. So let’s take a look at some ways you can both break or build trust.

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Dear Coach: 3-1-21 Featured Image

Dear Coach: How to Attract and Retain Talented Employees

Stephanie RisingBusiness, Business Coaching, Communication, Dear Coach, Small Business, Big Voices, , , , , ,

Let’s start with the new hire process, then dive into different types of benefits that are affordable for most small businesses. Some of us have been in business for so long we’ve forgotten what it’s like to be new. A new employee is likely unfamiliar with everyone else working in the company, they may be new to your industry, and they need to be shown where everything is, including the bathroom.

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Dear Coach - Public Speaking - Featured Image

Dear Coach: Public Speaking

Stephanie RisingBusiness Coaching, Coaching Session, Communication, Dear Coach, Marketing, Small Business, Big Voices, , , , , , , ,

I thought I’d tackle a common cause of fear among business owners, and that’s public speaking. Most of us have financial goals for ourselves this year. As business owners, achieving those goals probably involves expanding our brand awareness. It’s tough to make money when not enough people know your business exists.

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Dear Coach: Recover Cash - Featured Image

Dear Coach: Recovering Cash In Your Business

Stephanie RisingBusiness, Business Coaching, Dear Coach, Marketing, Small Business, Big Voices, , , , , , ,

A common New Year’s resolution is being better at managing our money. How many of us have experienced the sheer joy of finding money? It could be in your couch, or pants that have been through the wash. It could even be just a quarter laying on the sidewalk. There is just something about finding money that puts pep in our step. So why is it that we don’t go looking for cash in our own business?  I think part of it has to do with shame. Small business owners are really hard on themselves. When we make a mistake,…

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Dear Coach - Featured Image - Goal Planning

Dear Coach: Redefining networking and embracing challenge

Stephanie RisingBusiness, Business Coaching, Coaching Session, Dear Coach, Marketing, Small Business, Big Voices, Strategy, , , , ,

Coming up on a new year is a good time to talk about a process for goal setting and planning. Unless you’re applying for some kind of financing, there’s no need for a small business owner to do a 10-year business plan. If Covid has taught us anything, it’s how quickly things can change.

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Dear Coach: “C” The Contemplator

Stephanie RisingBusiness, Business Coaching, Coaching Session, Communication, Dear Coach, DISC, Small Business, Big Voices, ,

Many of the problems I see in businesses — if not relationships in general — stem from either a misunderstanding of others or a focus on our challenges rather than our strengths. So I’ve been doing a 4-part Dear Coach series on the DISC behavioral types to help us better recognize our own motivations as well as others’. Today I’m featuring our final type, The C, who is The Contemplator. Contemplators are society’s intellectual compliance officers. Cs were traditionally referred to as the Compliant style, but that’s misleading. They do not automatically comply with just any rule—it must be based…

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DISC: The Supporter

Dear Coach: “S” The Supporter

Stephanie RisingBusiness Coaching, Dear Coach, Family-Owned Business, Marketing, Small Business, Big Voices, , , ,

Many of the problems I see in businesses — if not relationships in general — stem from either a misunderstanding of others or a focus on our challenges rather than our strengths. So I’m doing a 4-part Dear Coach series on the DISC behavioral types to help us better recognize our own motivations as well as others’. Today I’m featuring The S, who is The Supporter.

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