Chances are there are a lot of other companies that do what you do. Your marketing strategy should include the points of differentiation between you and your competition. This doesn’t mean that you have to aggressively call out the competition; but, you can definitely emphasize the things that make your company stand out. Things that may be unique to a business might include industry-specific certifications; length of time in business; customer service awards; innovative solutions; use of technology; highly trained, expert staff; continuity of personnel; service or product guarantees; and so forth. To help you think of ways to differentiate…
I thought I’d tackle a common cause of fear among business owners, and that’s public speaking. Most of us have financial goals for ourselves this year. As business owners, achieving those goals probably involves expanding our brand awareness. It’s tough to make money when not enough people know your business exists.
A common New Year’s resolution is being better at managing our money. How many of us have experienced the sheer joy of finding money? It could be in your couch, or pants that have been through the wash. It could even be just a quarter laying on the sidewalk. There is just something about finding money that puts pep in our step. So why is it that we don’t go looking for cash in our own business? I think part of it has to do with shame. Small business owners are really hard on themselves. When we make a mistake,…
Many of the problems I see in businesses — if not relationships in general — stem from either a misunderstanding of others or a focus on our challenges rather than our strengths. So I’m going to do a 4-part Dear Coach series on the DISC behavioral types to help us better recognize our own motivations as well as others’. Today I’m featuring The D who is The Director.
CEO and President of the BBB Serving Southern Arizona, Pam Crim, and I spoke about the BBB’s impact, how Covid-19 is affecting our region, and what continues to inspire Pam’s work. Enjoy the interview!
Public speaking is an excellent way to gain visibility and credibility for your business. It’s also among one of the most feared activities for most people. But with practice, you might actually enjoy having the chance to share information that is genuinely helpful to others. I personally have a serious shy streak, and I used to hate public speaking. I had to consciously imagine swiveling a spotlight onto the audience, so I felt that the attention was on them. I then began to understand I was there to be of service to the audience, not an object for their scrutiny. Once I flipped that switch in my head, I’ve had a lot of really fulfilling opportunities to help other people. It just took some practice, so here’s what I learned:
Health plays a big role in our ability to show up in our businesses — not to mention life in general — so it was a pleasure to get some big questions answered by Sarah Cotten of Gut Instinct Wellness and Dr. Stephanie Stark of Blue Oak Clinic. Enjoy the show!
Today’s Dear Coach is about the discomfort of firing bad employees. Being a small business owner requires tenacity and a certain toughness. But that doesn’t mean that looking someone in the eye and taking away their livelihood is an easy action to take. I like to remind clients that an employee can be a good person and a bad fit. I personally have used what I call The “Three Strikes” Policy, and it helps to keep actions respectful and timely. Here’s what you can do:
Before opening her art gallery and becoming an iconic Tucson painter, Diana operated a high-profile sports marketing company that promoted major sporting events such as the LPGA and PGA golf tournaments. A month-long painting trip to Greece in 1993 changed her life, prompting her to sell her marketing company and devote her career to painting. She has since been voted Tucson’s Best Visual Artist 9 times.