Let’s start with the new hire process, then dive into different types of benefits that are affordable for most small businesses. Some of us have been in business for so long we’ve forgotten what it’s like to be new. A new employee is likely unfamiliar with everyone else working in the company, they may be new to your industry, and they need to be shown where everything is, including the bathroom.
Coming up on a new year is a good time to talk about a process for goal setting and planning. Unless you’re applying for some kind of financing, there’s no need for a small business owner to do a 10-year business plan. If Covid has taught us anything, it’s how quickly things can change.
Small business owners pour themselves into their businesses. We often start our companies for very personal reasons. If we’re lucky enough to beat the odds and stay open for more than a few years, our own name becomes synonymous with what we do. What we contribute. Who we are to our community. Now, coronavirus is greatly affecting how we usually get to express ourselves. Maybe the things we’ve always done best, the services we’ve always had to offer, are the very things we temporarily cannot do. But that doesn’t mean that we can’t show up for others, and maybe it even means that we now have a chance to show up for ourselves. So if you’re having a bit of an identity crisis at the moment, here are some observations I’d like to share with you.
Public speaking is an excellent way to gain visibility and credibility for your business. It’s also among one of the most feared activities for most people. But with practice, you might actually enjoy having the chance to share information that is genuinely helpful to others. I personally have a serious shy streak, and I used to hate public speaking. I had to consciously imagine swiveling a spotlight onto the audience, so I felt that the attention was on them. I then began to understand I was there to be of service to the audience, not an object for their scrutiny. Once I flipped that switch in my head, I’ve had a lot of really fulfilling opportunities to help other people. It just took some practice, so here’s what I learned:
Today’s Dear Coach is about Four Signs That You Need to Fire a Bad Client. One statistic that has stuck with me for years is that the average American spends 100,000 hours of their life on the job. I learned that factoid early on in my business, and from that point forward I was determined to work only with people I like.