I thought I’d tackle a common cause of fear among business owners, and that’s public speaking. Most of us have financial goals for ourselves this year. As business owners, achieving those goals probably involves expanding our brand awareness. It’s tough to make money when not enough people know your business exists.
Many of the problems I see in businesses — if not relationships in general — stem from either a misunderstanding of others or a focus on our challenges rather than our strengths. So I’m going to do a 4-part Dear Coach series on the DISC behavioral types to help us better recognize our own motivations as well as others’. Today I’m featuring The D who is The Director.
Today’s Dear Coach is about the benefits of using behavioral analysis in your business. As a coach, I’ve had a lot of people reach out to me because they are struggling with their sales or with leading their team. Once I dig a little deeper into what’s going on, I often find that the problem is rooted firmly in miscommunication and a misunderstanding of how others around them make decisions. The good news is there’s a simple, bang-for-the-buck tool that you can use to head off these problems, and it’s called the DISC assessment.