Chances are there are a lot of other companies that do what you do. Your marketing strategy should include the points of differentiation between you and your competition. This doesn’t mean that you have to aggressively call out the competition; but, you can definitely emphasize the things that make your company stand out. Things that may be unique to a business might include industry-specific certifications; length of time in business; customer service awards; innovative solutions; use of technology; highly trained, expert staff; continuity of personnel; service or product guarantees; and so forth. To help you think of ways to differentiate…
Today we’re going to talk about the importance of trust. Building trust is fundamental to success in business (and life in general). The good news: The majority of what you can do to build trust is FREE. The challenge: It’s a mindset and a practice. So let’s take a look at some ways you can both break or build trust.
Many of the problems I see in businesses — if not relationships in general — stem from either a misunderstanding of others or a focus on our challenges rather than our strengths. So I’m doing a 4-part Dear Coach series on the DISC behavioral types to help us better recognize our own motivations as well as others’. Today I’m featuring The S, who is The Supporter.
Many of the problems I see in businesses — if not relationships in general — stem from either a misunderstanding of others or a focus on our challenges rather than our strengths. So I’m going to do a 4-part Dear Coach series on the DISC behavioral types to help us better recognize our own motivations as well as others’. Today I’m featuring The D who is The Director.
I am often asked questions about how to improve a company’s marketing efforts, so in today’s Dear Coach I’m excited to talk about why I created my online marketing course.
I’ve been studying behavioral analysis, and the DISC assessment in particular, since I started my practice in 2006. The whole point of using tools like the DISC is to move what we sense to be true about ourselves into conscious action. A big challenge with applying self awareness is the one-size-fits-all solution, which is prevalent in marketing.
Small business owners pour themselves into their businesses. We often start our companies for very personal reasons. If we’re lucky enough to beat the odds and stay open for more than a few years, our own name becomes synonymous with what we do. What we contribute. Who we are to our community. Now, coronavirus is greatly affecting how we usually get to express ourselves. Maybe the things we’ve always done best, the services we’ve always had to offer, are the very things we temporarily cannot do. But that doesn’t mean that we can’t show up for others, and maybe it even means that we now have a chance to show up for ourselves. So if you’re having a bit of an identity crisis at the moment, here are some observations I’d like to share with you.