Small business owners pour themselves into their businesses. We often start our companies for very personal reasons. If we’re lucky enough to beat the odds and stay open for more than a few years, our own name becomes synonymous with what we do. What we contribute. Who we are to our community. Now, coronavirus is greatly affecting how we usually get to express ourselves. Maybe the things we’ve always done best, the services we’ve always had to offer, are the very things we temporarily cannot do. But that doesn’t mean that we can’t show up for others, and maybe it even means that we now have a chance to show up for ourselves. So if you’re having a bit of an identity crisis at the moment, here are some observations I’d like to share with you.