by Stephanie Rising | Jul 19, 2021 | Articles
Chances are there are a lot of other companies that do what you do. Your marketing strategy should include the points of differentiation between you and your competition. This doesn’t mean that you have to aggressively call out the competition; but, you can definitely...
by Stephanie Rising | May 24, 2021 | Articles
One unfortunate side effect of being a busy, successful company is that it’s easy to become so focused on the tasks at hand that we lose sight of our customer. If you want to be sustainably successful, you must create a customer-focused culture within your...
by Stephanie Rising | Apr 5, 2021 | Business, Business Coaching, Communication, Dear Coach, Local, Marketing, Small Business, Big Voices
Today we’re going to talk about the importance of trust. Building trust is fundamental to success in business (and life in general). The good news: The majority of what you can do to build trust is FREE. The challenge: It’s a mindset and a practice. So let’s...
by Stephanie Rising | Mar 1, 2021 | Business, Business Coaching, Communication, Dear Coach, Small Business, Big Voices
Let’s start with the new hire process, then dive into different types of benefits that are affordable for most small businesses. Some of us have been in business for so long we’ve forgotten what it’s like to be new. A new employee is likely unfamiliar with...
by Stephanie Rising | Feb 1, 2021 | Business Coaching, Coaching Session, Communication, Dear Coach, Marketing, Small Business, Big Voices
I thought I’d tackle a common cause of fear among business owners, and that’s public speaking. Most of us have financial goals for ourselves this year. As business owners, achieving those goals probably involves expanding our brand awareness. It’s tough to make money...
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